For anyone who has lost track of the intricacies of European antitrust law—that would be most—the EU introduced the DMA and a companion Digital Services Act to give the European Commission more power to police U.S. tech firms. The European antitrust czars have been on the trail of U.S. tech for years, but took years to complete and didn’t do enough. They're moving faster now. Their first target? Apple (could be fined up to 10 percent of annual global revenue for infringement, or $38 billion based on last year’s #s. That increases to 20 percent for repeat infringements). In addition to Apple, the European Commission said in March it was also investigating Alphabet and Meta Platforms over whether they’re complying with the new law. Meanwhile, it is gathering facts about Amazon’s compliance. It makes sense that the Apple case is the first under the new law: The complaint against the iPhone maker may be the strongest the regulator has against any of the companies. It’s aimed at Apple’s App Store rules, specifically those dictating how developers can tell consumers about ways to pay for stuff they buy in the app without using Apple’s payment method. https://www.theverge.com/.. #The Most Important Thing