[2023 PREDICTION] Bing captures double digit search market share. 🫣 crazy thought, I know. In case you missed it: Microsoft and OpenAI are looking to integrate ChatGPT—the chatbot people have been raving about—into a version of Bing, the Microsoft-run search engine. It’s hard to imagine any search engine giving Google a run for its money. But we also shouldn’t sleep on just how big Bing has become. Microsoft posted $11.6 billion in advertising revenue from the company’s search, MSN and news products in the 12 months ending in June, and Bing accounts for a big chunk of that. To put that $11.6 billion in context, it’s larger than the annual revenue of several other digital ad giants. For example, Snap posted sales of $4.6 billion in the 12 months ending in September, Twitter posted sales of $5.2 billion in the 12 months ending in June and Pinterest posted sales of $2.8 billion in the 12 months ending in September https://www.theinformatio.. #The Most Important Thing