
Sam Mendoza
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Can Amazon compete on their turf?
Amazon is wooing Chinese merchants once again, after it kicked out hundreds of Chinese brands from its platform over fake reviews in 2021.
With Chinese rivals like Shein, Temu and TikTok showing how much money can be made from selling cheap Chinese goods online, Amazon is now promising to help Chinese merchants build their brands and promote their offerings on its platform to target fast-growing destinations like Brazil.
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#The Most Important Thing

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Amazon doubles down on China e-commerce strategy as Shein, Temu gain traction
American e-commerce giant Amazon has introduced a slew of initiatives to help Chinese merchants sell abroad, at a time when rivals like Shein and Temu are gaining traction.