Did you see Amazon finally broke out it’s ad revenue?  The major growth in Amazon’s advertising unit means its revenue contribution is now 2.4 times as large as Snap, Twitter, Roku and Pinterest combined, and it’s growing 1.7 times as quickly, according to Loop Capital. 🤯

https://www.cnbc.com/2021/05/25/amazon-ad-revenue-now-twice-as-big-as-snap-twitter-roku-and-pinterest-combined.html
#The Most Important Thing

Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined

The Most Important Thing

Did you see Amazon finally broke out it’s ad revenue?  The major growth in Amazon’s advertising unit means its revenue contribution is now 2.4 times as large as Snap, Twitter, Roku and Pinterest combined, and it’s growing 1.7 times as quickly, according to Loop Capital. 🤯  https://www.cnbc.com/2021/05/25/amazon-ad-revenue-now-twice-as-big-as-snap-twitter-roku-and-pinterest-combined.html #The Most Important Thing

Sam Mendoza

🧐

https://digiday.com/marketing/the-rundown-google-meta-and-amazon-are-on-track-to-absorb-more-than-50-of-all-ad-money-in-2022/?utm_campaign=Startup%2BCurated%2B&utm_medium=email&utm_source=Startup_Curated_321

🧐  https://digiday.com/marketing/the-rundown-google-meta-and-amazon-are-on-track-to-absorb-more-than-50-of-all-ad-money-in-2022/?utm_campaign=Startup%2BCurated%2B&utm_medium=email&utm_source=Startup_Curated_321

Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period.

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Nate

The difference in discovery vs intent based ads is very notable

Sam Mendoza

A group of likeminded people in The Most Important Thing are talking about this.